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Market-Led Strategic Change: Transforming the process of going to market
Hardcover
Business GeneralManagementMarketing
ISBN13: 9780415834261
Publisher: Routledge
Published: Nov 22 2016
Pages: 604
Weight: 3.16
Height: 1.31 Width: 8.00 Depth: 10.00
Language: English
This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
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