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Managing Business Relationship
Paperback
ISBN13: 9780470721094
Publisher: John Wiley & Sons
Published: Sep 16 2011
Pages: 256
Weight: 1.00
Height: 0.60 Width: 7.40 Depth: 9.10
Language: English
This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.
Features:
- Provides a structured way to understand business networks and their meaning for the practicing manager.
- Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.
- Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.
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