Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Limits to Globalization and the Regional Strategies of Multinational Enterprises

The Limits to Globalization and the Regional Strategies of Multinational Enterprises

Verbeke, Alain
Rugman, Alan M.

Paperback

Series: Mir Special Issue, Book 1

Business GeneralManagement

ISBN10: 3409142401
ISBN13: 9783409142403
Publisher: Gabler Verlag
Published: Jan 17 2005
Pages: 170
Weight: 0.46
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. Internationalization is a well-understood concept at the macro-level: it refers to the increasing economic interdependence among nations. Unfortunately, in the past two decades, many authors from academia and the public policy sphere have made a conceptual quantum leap, equating internationalization with globalization, i.e., the idea that the world is a fully integrated market place. The problem with such a perspective on globalization is that it assumes away the necessity of selectivity in internationalization. Such selectivity is to some extent introduced at the macro-level, but even more importantly, selectivity in internationalization is mainly a firm-driven phenomenon.

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