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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism

Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism

Hardcover

Management

ISBN10: 1398609528
ISBN13: 9781398609525
Publisher: Kogan Page
Published: Apr 25 2023
Pages: 272
Weight: 1.24
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English

Few retailers understand how to adapt to the different needs and backgrounds of international travellers. Harness the burgeoning levels of tourism and learn everything you need to get travellers engaged with your business and spending money, with insight from LVMH, Harrods, CHANEL and more.

The modern traveller is an enigma. These potential customers, young and old, are in search of memorable experiences, just as much as physical products. They want to make their trip unforgettable, while minimizing their impact on the environment.

Leading Travel and Tourism Retail is an invaluable guide for any retail professional who wants to benefit from the increasing number of travellers who are venturing abroad ready to spend money, on everything from luxury goods and souvenirs to cultural activities and experiences. Engaging and accessible, it covers everything from creating a business plan and analyzing the competition, to product considerations and the role of technology and data, offering a glimpse behind the inner workings of some of the best-known brands in the world.

Delivering invaluable insight through fascinating interviews from high-profile professionals including Group President of LVMH Retail, CEO of Harrods, and President of CHANEL foundation, this is a must-have handbook for achieving retail success in the continually evolving, multifaceted world of travel and tourism.

FULL LIST OF CONTRIBUTORS:

1 different editions

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Zackariya, Sacha Alexander

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Management