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612-822-4611
Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism

Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism

Paperback

Management

ISBN10: 1398609501
ISBN13: 9781398609501
Publisher: Kogan Page
Published: Apr 25 2023
Pages: 272
Weight: 1.20
Height: 0.90 Width: 6.10 Depth: 9.10
Language: English

Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the burgeoning levels of tourism and learn everything you need to engage travellers with your business and spending money.

The modern traveller is complex, even more so in a post-pandemic world. International consumers are in search of memorable experiences that make them feel special and, ideally, share those experiences with others and bring those feelings home with them. While wanting to be more adventurous, they also want to make their trip safe and special while minimizing their impact on the environment.

Leading Travel and Tourism Retail is an invaluable guide for any professional involved in the world of retail, including consumer brands, retailers, hospitality, landlords, politicians, airports, transportation and technology groups.

Engaging and accessible, this book covers everything from assessing the competitive market situation to product adaptation, ESG, human talent management, accessing funding, political considerations, and the role of technology and data. It offers a unique glimpse behind the inner workings of some of the best-known brands in the world across airports, shopping malls, and city centre locations.

Delivering invaluable insight through fascinating interviews from high-profile leaders, including the President of LVMH Retail Asia, the CEO of Harrods, the President of CHANEL Perfumes & Cosmetics worldwide, this is a must-have book for those who want to drive profits.

LIST OF INTERVIEWS

1 different editions

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Zackariya, Sacha Alexander

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Management