Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

Reepmeyer, Gerrit
Von Zedtwitz, Maximilian
Gassmann, Oliver

Hardcover

ManagementMedical Reference

Currently unavailable to order

ISBN10: 3540776354
ISBN13: 9783540776352
Publisher: Springer
Published: Mar 3 2008
Pages: 186
Weight: 0.90
Height: 0.70 Width: 6.30 Depth: 9.30
Language: English

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D. Our findings are illustrated not only in cases of Swiss pharmaceutical industry, but also by industry cases from the US and Asia.

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