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Key Concepts in Public Relations
Paperback
Series: Key Concepts (Sage)
ISBN13: 9781412923194
Publisher: Sage Pubn
Published: Mar 9 2009
Pages: 272
Weight: 0.80
Height: 0.60 Width: 5.80 Depth: 8.20
Language: English
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
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