Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Inspiration: Capturing the Creative Potential of Your Organization

Inspiration: Capturing the Creative Potential of Your Organization

Ind, N.
Watt, C.

Hardcover

Business GeneralManagement

ISBN10: 1403920583
ISBN13: 9781403920584
Publisher: Springer Nature
Published: Jun 14 2004
Pages: 173
Weight: 0.94
Height: 0.64 Width: 6.12 Depth: 9.56
Language: English
This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

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