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Marketing Matematico: Formule: Il Libro Che Cambierà Per Sempre Il Tuo Marketing
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ISBN13: 9798368025803
Publisher: Independently Published
Published: Dec 11 2022
Pages: 222
Weight: 0.60
Height: 0.56 Width: 6.00 Depth: 9.00
Language: Italian
Publisher: Independently Published
Published: Dec 11 2022
Pages: 222
Weight: 0.60
Height: 0.56 Width: 6.00 Depth: 9.00
Language: Italian
Partiremo da quanto ci mettiamo in tasca per ogni singola vendita, vedremo formule finora sconosciute e scoperte per la primissima volta dall'autore, e termineremo con i 3 (+1) modi con cui le aziende guadagnano (anche andando inizialmente in perdita). Introdurremo molta più Matematica nel Marketing di qualsiasi altro libro visto finora sulla faccia della terra. C'è da dire che sarà un viaggio lungo e avventuroso, talvolta intricato. Ci saranno tantissime sfide e ostacoli da superare. Confidiamo fin da subito nel coraggio e nella determinazione del lettore. Alla fine del libro, roviniamo il finale, non sarà la fine del libro a cambiare l'approccio al Marketing del nostro lettore, sarà tutto il percorso fatto assieme.
Un Processo di Marketing più misurabile aumenta le probabilità di successo e di profitto. Lo scopo del libro è cambiare per sempre l'approccio al marketing del nostro lettore, inserendo molta matematica in questo processo. Senza i numeri su cosa potremmo mai basarci? Sulle opinioni? Sulle intuizioni? Sulle percezioni? Non prendiamoci in giro, senza i numeri è tutto lasciato al puro caso. Conoscendo invece il proprio Processo di Marketing anche dal punto di vista numerico, lo si può organizzare meglio e rendere più predittivo. Possiamo quindi pianificarlo meglio e aumentare le probabilità di successo. Il che lo renderà più interessante per investitori e professionisti talentuosi. Marketing Matematico serve a questo, ad entrare in questo ciclo: misurare, ottimizzare, pianificare meglio, e aumentare profitti e successi. Dato che il Marketing è un processo aziendale, consigliamo la lettura ad un pubblico di professionisti e lavoratori aventi già una posizione rilevante in azienda. Imprenditori e marketer sono i benvenuti. Manager e venditori potranno solo beneficiare dei contenuti di questo libro. Giovani e aspiranti a tali categorie sono i benvenuti. Sconsigliamo fortemente la lettura tutti gli altri.
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