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L'Organizzazione Commerciale: Dal Marketing alle Strategie di Comunicazione, Tutti i Passi per Coordinare una Rete Vendita di Successo
Paperback
ISBN13: 9788861743830
Publisher: Bruno Editore
Published: May 26 2021
Pages: 178
Weight: 0.54
Height: 0.38 Width: 6.00 Depth: 9.00
Language: Italian
All'interno di questo libro scoprirai:
Come gestire motivazione e preparazione dei membri del gruppo di vendita.
Su cosa si basano le Competenze professionali.
Quali devono essere le prerogative di un Responsabile Commerciale.
COME SI LAVORA PER OBIETTIVI
Quali sono i piani d'azione di un bravo manager.
Come acquisire la leadership commerciale.
Come valutare i venditori.
Come gestire le informazioni raccolte sul mercato.
COME SI FA LA VENDITA CONSULTIVA
Come comprendere i bisogni del cliente le sue necessità .
I metodi per organizzare e gestire il personale.
Impara a dare importanza alla relazione con il cliente.
Scopri le sei fasi in cui è suddiviso il processo di vendita.
Come trasformare i punti di debolezza in punti di forza all'interno del team.
COME MIGLIORARE EFFICIENZA ED EFFICACIA
In che modo sviluppare la Competenza organizzativa.
Il Valore prodotto: cos'è e come gestirlo.
Scopri come focalizzare l'organizzazione commerciale sui risultati.
Tutti i segreti per sfruttare le Statistiche.
I due criteri base nella produzione delle statistiche.
COME SI GESTISCE LA TRATTATIVA WIN WIN
L'importanza delle Emozioni nella Comunicazione.
Scopri la trattativa giusta da usare all'interno del team.
Le Trattative di posizione: tutti i segreti per gestirle.
Come acquisire la capacità di gestire una trattativa in termini positivi.
COME SI COMUNICA EFFICACEMENTE
Impara l'aspetto principale nello sviluppo della capacità comunicativa.
Scopri la qualità principale di un feed back.
Come utilizzare nella comunicazione: orecchie, vista e mente.
Impara a stimolare tutti i sistemi rappresentazionali del tuo interlocutore.
COME USARE LE STRATEGIE DI MARKETING
Scopri come non avere clienti insoddisfatti.
Impara a fidelizzare i tuoi clienti.
Come unire fidelizzazione e management.
Qual è la Testa dell'attività dell'impresa.
Tutti i principi del Marketing.
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