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Amministrazione Di Marketing: È Come Una Gara Senza Fine in Vista
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ISBN13: 9798311624954
Publisher: Independently Published
Published: Feb 21 2025
Pages: 298
Weight: 0.65
Height: 0.62 Width: 5.00 Depth: 8.00
Language: Italian
Publisher: Independently Published
Published: Feb 21 2025
Pages: 298
Weight: 0.65
Height: 0.62 Width: 5.00 Depth: 8.00
Language: Italian
Marketing Management di Prentice Hall fornisce una revisione approfondita di come funziona il marketing e come viene applicato da professionisti del marketing e aziendali in tutto il mondo. È stato scritto specificamente per soddisfare le esigenze degli studenti che studiano o lavorano in professioni correlate al marketing. Il marketing è un'attività in continua evoluzione ed essenziale per l'esistenza e la sostenibilità di qualsiasi attività . Il marketing richiede una conoscenza approfondita delle condizioni di mercato per fornire alle aziende le informazioni necessarie per adattare i loro compiti finanziari, di produzione e di risorse umane in linea con le esigenze del mercato. Oggi il marketing si concentra sulle relazioni con i clienti come una delle principali priorità delle moderne pratiche di marketing. Il marketing può essere definito come la pratica di identificare e soddisfare i bisogni sociali e umani in modo efficiente e conveniente. Una semplice definizione potrebbe essere: soddisfare i bisogni in modo redditizio. Esiste una differenza tra le definizioni sociali e gestionali del marketing. Secondo la definizione di marketing sociale, si riferisce a un'attività tramite la quale individui e gruppi ottengono ciò di cui hanno bisogno creando, distribuendo e scambiando beni e servizi di valore tra loro. Il marketing, da un punto di vista gestionale, è in genere definito come l'atto di vendere beni; Tuttavia, Peter Drucker, un acclamato studioso di management, ritiene che lo scopo del marketing non sia la vendita; dovrebbe invece mirare a comprendere le esigenze del cliente in modo che i servizi o gli articoli venduti li soddisfino più direttamente, producendo acquirenti interessati lungo il percorso.
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