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International Sport Marketing: Issues and Practice
Paperback
Series: Routledge Research in Sport Business and Management
Business GeneralMarketingSports General
ISBN13: 9780367730369
Publisher: Routledge
Published: Dec 18 2020
Pages: 232
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English
This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.
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