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International Sport Marketing: Issues and Practice
Hardcover
Series: Routledge Research in Sport Business and Management
Business GeneralMarketingSports General
ISBN13: 9780367151096
Publisher: Routledge
Published: Apr 29 2019
Pages: 232
Weight: 1.11
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.
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