• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
International Retail Marketing

International Retail Marketing

Hardcover

ManagementMarketing

ISBN10: 1138171085
ISBN13: 9781138171084
Publisher: Routledge
Published: Oct 8 2015
Pages: 280
Weight: 1.45
Height: 0.81 Width: 7.51 Depth: 9.71
Language: English
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Also from

Moore, Christopher

Also in

Marketing