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612-822-4611
Integration of an online platform for Austrian steel distributors

Integration of an online platform for Austrian steel distributors

Paperback

Marketing

ISBN10: 6209596975
ISBN13: 9786209596971
Publisher: Our Knowledge Publishing
Published: Jan 26 2026
Pages: 148
Weight: 0.46
Height: 0.34 Width: 6.00 Depth: 9.00
Language: English
The Austrian steel market finds itself in a precarious competitive situation, exacerbated by pressure from East Asian competitors. In order to strengthen its international position, this book presents the establishment of an e-commerce platform that not only establishes a cross-border customer base, but also deepens and individualises customer relationships. For a traditionally managed company, the switch to digital channels poses a challenge for logistics and internal communication and requires a long-term investment which, as the study found, represents a significant disruption to ongoing operations for company management. The lack of awareness of the practical advantages is problematic in this regard. Qualitative interviews revealed that the management of SMEs in Austria continues to take a rather observant stance and that the transformation towards Industry 4.0 is being implemented only hesitantly or with reservations.

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