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Innovation, Market Archetypes and Outcome: An Integrated Framework

Innovation, Market Archetypes and Outcome: An Integrated Framework

Paperback

EconomicsManagementGeneral Science

ISBN10: 3790825344
ISBN13: 9783790825343
Publisher: Physica-Verlag
Published: Oct 19 2010
Pages: 202
Weight: 0.68
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
Innovation.- Innovation and Markets: The Known Paths.- Innovation: An Integrated Framework.- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep.- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics.- Sustaining Innovation: Staying Ahead.- Staying Alive: Struggles in Innovation Space.- Commoditization - The Sword of Damocles.- Escape from Commoditization?.- Mapping the Integrated Innovation Space: A Look at the Mirror.- An Integrated Innovation Landscape.

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