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Innovation, Market Archetypes and Outcome: An Integrated Framework

Innovation, Market Archetypes and Outcome: An Integrated Framework

Hardcover

Business GeneralEconomicsManagement

ISBN10: 379081945X
ISBN13: 9783790819458
Publisher: Physica-Verlag
Published: May 3 2007
Pages: 202
Weight: 0.97
Height: 0.70 Width: 6.54 Depth: 9.44
Language: English

This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.

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Management