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Innovation and Internationalisation: Successful SMEs' Ventures into China
Hardcover
Series: Routledge Frontiers of Business Management
ISBN13: 9781138638952
Publisher: Routledge
Published: Dec 4 2017
Pages: 224
Weight: 1.19
Height: 0.80 Width: 6.30 Depth: 9.30
Language: English
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
1 different editions
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Innovation and Internationalisation: Successful SMEs' Ventures into China
Orr, Stuart
Menzies, Jane
Zheng, Connie
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