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Information Marketing

Information Marketing

Hardcover

ManagementGeneral ReferenceSystem Administration

ISBN10: 0754644138
ISBN13: 9780754644132
Publisher: Routledge
Published: Jun 28 2006
Pages: 244
Weight: 1.15
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

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