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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Influence of fashion product advertising

Influence of fashion product advertising

Paperback

Marketing

ISBN10: 6209841724
ISBN13: 9786209841729
Publisher: Our Knowledge Publishing
Published: May 3 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
This reflection on advertising plays a central role in the promotion and consumption of fashion products, particularly in an urban context such as Mbujimayi. Advertising not only informs the consumer of a product's existence, but also acts as a powerful vector of influence, shaping tastes, preferences and purchasing behavior. Through various channels: -Posters, traditional media, social networks and direct communication strategies;-Lack of fashion creates desire, sets trends and guides people's clothing choices.In amabujimayi, a dynamic consumer city, advertising not only promotes product visibility, but also contributes to the construction of social and cultural identities linked to clothing. However, this influence can be ambivalent: on the one hand, it stimulates the local economy by encouraging demand; on the other, it can lead to conspicuous or unplanned consumption, sometimes to the detriment of purchasing power.

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Marketing