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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Improving Business Through Marketing, Cross-Cultural Management, and Public Relations

Improving Business Through Marketing, Cross-Cultural Management, and Public Relations

Paperback

ManagementMarketing

Publisher Price: $200.00

ISBN13: 9798337315454
Publisher: Igi Global Scientific Publishing
Published: Dec 31 2025
Pages: 466
Weight: 1.77
Height: 0.94 Width: 7.00 Depth: 10.00
Language: English
In today's globally connected and highly competitive marketplace, businesses must adopt a multifaceted approach to achieve sustainable growth and success. Marketing, cross-cultural management, and public relations (PR) enhance business performance. Effective marketing drives brand awareness and customer engagement, while cross-cultural management ensures collaboration and communication across teams and markets. Improved public relations foster trust, credibility, and a positive image. Together, these fields strengthen a company's position while building resilience in changing business landscapes. Improving Business Through Marketing, Cross-Cultural Management, and Public Relations explores how companies can align marketing strategies, cross-cultural management practices, and PR efforts to create a unified and effective global approach. It examines the need for holistic integration of these three key business functions to foster collaboration, build strong global brands, and manage cross-cultural teams effectively. This book covers topics such as consumer science, reputation management, and human resources, and is a useful resource for business owners, marketers and public relations professionals, academicians, researchers, and scientists.

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