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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The importance of communication in building the Vivo brand

The importance of communication in building the Vivo brand

Silva, Ricardo Jair

Paperback

Marketing

ISBN10: 6209148662
ISBN13: 9786209148668
Publisher: Our Knowledge Publishing
Published: Oct 26 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
The brand market is growing rapidly, making brands one of the main assets of a company. In line with this market reality, the overall objective of this study is to show the importance of communication in building a brand in the consumer's mind. To do this, we must understand the concept of a brand, analyze its identity-its symbols, colors, and shapes-and recognize the importance of communication in brand building. In this study, Vivo commercials were analyzed to identify how their values are presented. To do this, a bibliographic review and analysis of three recently aired Vivo television commercials were conducted. The expected result is that this research will show the importance of building a brand, with a focus on embedding it in the minds of consumers.

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