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612-822-4611
Imagining Marketing: Art, Aesthetics and the Avant-Garde

Imagining Marketing: Art, Aesthetics and the Avant-Garde

Paperback

Series: Routledge Interpretive Marketing Research

MarketingGeneral Art

ISBN10: 041543968X
ISBN13: 9780415439688
Publisher: Routledge
Published: Mar 15 2007
Pages: 320
Weight: 1.00
Height: 0.67 Width: 6.14 Depth: 9.21
Language: English
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.

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