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Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

Paperback

Series: Routledge Interpretive Marketing Research, Book 2

Marketing

ISBN10: 0415173566
ISBN13: 9780415173568
Publisher: Routledge
Published: Dec 11 1997
Pages: 312
Weight: 0.93
Height: 0.63 Width: 6.40 Depth: 9.16
Language: English
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

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Marketing