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Imagining Marketing: Art, Aesthetics and the Avant-Garde

Imagining Marketing: Art, Aesthetics and the Avant-Garde

Hardcover

Series: Routledge Interpretive Marketing Research

AccountingMarketingMedical Reference

ISBN10: 0415234867
ISBN13: 9780415234863
Publisher: Routledge
Published: Feb 1 2001
Pages: 324
Weight: 1.39
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.

Also from

Brown, Stephen

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Marketing