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Consuming Books: The Marketing and Consumption of Literature

Consuming Books: The Marketing and Consumption of Literature

Hardcover

Series: Routledge Interpretive Marketing Research

ManagementMarketingBusiness of Writing

ISBN10: 0415367670
ISBN13: 9780415367677
Publisher: Routledge
Published: Mar 30 2006
Pages: 224
Weight: 1.08
Height: 0.73 Width: 6.39 Depth: 9.26
Language: English
A key text containing something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of book consumption conspicuously lack.

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Business of Writing