Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How to Manage and Measure Employer Branding

How to Manage and Measure Employer Branding

Kainz, Simone

Paperback

Management

ISBN10: 3838151089
ISBN13: 9783838151083
Publisher: Sudwestdeutscher Verlag Fur Ho
Published: May 15 2015
Pages: 276
Weight: 0.90
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English
Years ago employer branding was assumed to be a short-lived trend of human resource management but over the recent years it has become anchored in organizational management as a long-term and cross-departmental part of corporate strategy. Today more and more organizations are driven to implement an employer brand in order to compete in the labor market. But why do organizations see building an employer brand as important? What drives employer branding and how can the employer brand be measured? Does existing knowledge about the organization influence the evaluation of the employer brand? These and further questions are discussed on two different perspectives, the organization's and the target group's. Besides the development of a model describing the drivers of employer branding, an alternative scale measuring the external employer brand strength (EXEBS-Scale) is developed, validated and tested to explore the influence of selected constructs on the employer brand evaluation. Besides the scientific contribution to existing employer branding literature this book delivers new insights and specific recommendations for practitioners.

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