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Winelux: Vino, tiempo y custodia cultural
Paperback
Cookbooks GeneralGeneral World History
Publisher: Independently Published
Published: Jan 4 2026
Pages: 200
Weight: 0.55
Height: 0.50 Width: 6.00 Depth: 9.00
Language: Spanish
WINELUX es un ensayo contemporáneo sobre el vino entendido no como producto, sino como cultura viva atravesada por el tiempo.
Lejos de manuales técnicos, tendencias de marketing o respuestas rápidas a la caÃda del consumo, este libro propone una mirada de largo plazo sobre el vino, el lujo y el negocio desde una pregunta esencial: qué responsabilidad tenemos frente a una cultura de más de ocho mil años.
A través de un recorrido que abarca territorio, tiempo, experiencia sensorial, memoria, relato e infancia, MarÃa Laura Ortiz Chiavetta reflexiona sobre el vino como lenguaje cultural y sobre la necesidad de custodiarlo en un mundo que acelera, simplifica y olvida. AquÃ, el lujo aparece como acto de preservación, el negocio como garante de continuidad y la experiencia como memoria futura.
WINELUX no busca convencer ni enseñar a consumir. No ofrece recetas ni fórmulas. Propone una posición ética: cuidar sin poseer, transmitir sin imponer y pensar en un tiempo que no nos pertenece.
Un libro para profesionales del vino y del lujo, estrategas, educadores, comunicadores y lectores de ensayo que entienden que el verdadero valor del vino no está solo en lo que se consume, sino en lo que se preserva para quienes vendrán.
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