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Hawks, Seagulls, and Mice: Paradigms for Systematically Growing Revenue in Business Markets
Hardcover
Publisher Price: $30.95
ISBN13: 9780595675982
Publisher: Authorhouse
Published: Apr 25 2006
Pages: 268
Weight: 1.21
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
- Strategic growth patterns
- Sales and marketing organization design
- Sales and marketing activity management
- Customer buying process
- Psychological and business value communication
- Sales and marketing performance audits
Finally! Someone has shifted the old B2B paradigm of sales and marketing and provided some dynamic, new, easy-to-use, quantitative models for integrating the two around business goals.
-Gordon Hochhalter, Partner, Creativitystrategyconnectivity, Mobium Creative Group
HSM fills two major gaps in the marketing book universe-marketing in business-to-business markets and the integration of sales and marketing functions. Smith addresses these gaps in a systematic and comprehensive manner. A solid effort.
-Puneet Manchanda, Associate Professor of Marketing, University of Chicago Graduate Schools of Business
Smith's.Hawks, Seagulls, & Mice is a just-in-time work, immediately needed by many and useful to all those businesses that wish to grow their revenues in today's dynamic and exceedingly complex competitive marketplace.
-Green R. Miller, PhD, Professor of Economics, Morehead State University
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