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Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands
Paperback
ISBN13: 9783031508110
Publisher: Palgrave MacMillan
Published: Jan 28 2024
Pages: 199
Weight: 0.69
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors.
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