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Global Marketing: Strategy, Practice, and Cases
Hardcover
ISBN13: 9780367196080
Publisher: Routledge
Published: Aug 17 2020
Pages: 666
Weight: 4.50
Height: 1.50 Width: 8.00 Depth: 10.00
Language: English
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today's students with the knowledge and confidence they need to become leading marketing managers.
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