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Global Business: Competitiveness and Sustainability

Global Business: Competitiveness and Sustainability

Paperback

ManagementMarketing

ISBN10: 1032096209
ISBN13: 9781032096209
Publisher: Routledge
Published: Jun 30 2021
Pages: 276
Weight: 0.86
Height: 0.58 Width: 6.14 Depth: 9.21
Language: English

This book is designed to be a short primer that introduces students to the primary functional differences that a multinational corporation must consider when conducting business in foreign markets. The book is designed for an 8 week module introductory international business course, or for the general reader requiring information for the differe

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