Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Global Applications of the Internet of Things in Digital Marketing

Global Applications of the Internet of Things in Digital Marketing

Naim, Arshi
Devi, V. Ajantha

Paperback

Business GeneralManagementGeneral Computers

ISBN10: 1668481677
ISBN13: 9781668481677
Publisher: Igi Global
Published: Jun 23 2023
Pages: 440
Weight: 2.23
Height: 0.89 Width: 8.50 Depth: 11.00
Language: English
In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

1 different editions

Also available

Also from

Naim, Arshi

View All

Also in

Management

View All