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Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies

Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies

Paperback

Business General

ISBN10: 9815274724
ISBN13: 9789815274721
Publisher: Bentham Science Publishers
Published: Dec 10 2024
Pages: 168
Weight: 0.91
Height: 0.44 Width: 7.00 Depth: 10.00
Language: English
Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in sectors like feminine hygiene, fintech, travel, and retail. It emphasizes the importance of customer-centric approaches and data-driven decision-making, providing actionable frameworks for personalization, audience targeting, and operational efficiency. Ideal for professionals, entrepreneurs, and researchers, this resource bridges theory and practice, offering insights into how emerging digital tools can drive growth and optimize workflows in a rapidly evolving marketplace.

Key Features:

- Real-world examples from diverse industries illustrate how digital marketing and process innovations are applied effectively.

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Business General