• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Get Your Price!: Value-Based Strategy for Capital Equipment Companies Volume 1

Get Your Price!: Value-Based Strategy for Capital Equipment Companies Volume 1

Hardcover

Marketing

Currently unavailable to order

ISBN10: 1483565807
ISBN13: 9781483565804
Publisher: Bookbaby
Published: Jun 30 2016
Pages: 222
Weight: 1.15
Height: 1.00 Width: 22.30 Depth: 9.20
Language: English
Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you. Get Your Price! is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.

Also in

Marketing