Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Get Real About Branding: How You Can Build Sales and Brand Value Without Spending a Fortune on Marketing, Advertising and Branding

Get Real About Branding: How You Can Build Sales and Brand Value Without Spending a Fortune on Marketing, Advertising and Branding

Forward, Art

Paperback

Marketing

Publisher Price: $14.95

ISBN10: 1532056605
ISBN13: 9781532056604
Publisher: Iuniverse Inc
Published: Jul 8 2019
Pages: 192
Weight: 0.50
Height: 0.41 Width: 5.50 Depth: 8.50
Language: English
Get Real about Branding reveals the incredible power of making the right promise and keeping it in marketing, advertising, and branding. It explains how to make trust a differentiating benefit of your products, services, and brand as it steers you around expensive marketing, advertising, and branding pitfalls in concise language with many examples from his personal experience. Veteran marketing consultant Art Forward reviews how to go beyond standard research and data, how to get and use customers' insights to create your unique marketing tools, how to discipline creativity without hobbling it, how to inspire associates to take the right actions, and how to turn the right actions into compelling content in your own powerful internal and external media. To help you get results, Art provides twelve worksheets that guide you through implementation of the process year after year.

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