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Werbeartikel: Grundlagen, Formen Und Wirkungen
Paperback
Series: Forum Marketing
ISBN13: 9783658501280
Publisher: Springer Gabler
Published: Jan 6 2026
Pages: 177
Weight: 0.52
Height: 0.41 Width: 5.83 Depth: 8.27
Language: German
Werbeartikel gehören zu den häufig genutzten Kommunikationsmitteln in der Unternehmenspraxis. Diese Monografie zeigt Grundlagen, Formen und Wirkungen von Werbeartikeln auf, um eine Forschungslücke zu schlie en. Das Werk ist durch die Integration konzeptioneller und theoretischer Grundlagen sowie primär-empirischer Befunde zur Akzeptanz von Werbeartikeln bei jungen Personen in Deutschland und Handlungsimplikationen sehr stark transferorientiert ausgerichtet.
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