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Von Der Produktidee Zum Markterfolg: Innovationen Planen, Einführen Und Erfolgreich Managen
Paperback
ISBN13: 9783834945938
Publisher: Gabler Verlag
Published: Apr 28 2014
Pages: 246
Weight: 1.01
Height: 0.60 Width: 6.60 Depth: 9.40
Language: German
Neue Produkte und neue Märkte sind für Unternehmen wichtige Wachstumsfaktoren. Doch die meisten Innovationen erweisen sich als Flops und scheitern bereits bei der Einführung. Von der Produktidee zum Markterfolg liefert eine systematische Gebrauchsanweisung, mit der die gezielte Suche nach neuen Produktideen, deren Entwicklung und Markteinführung gelingt.
Rainer H. G. Gro klaus beschreibt Schritt für Schritt, wie Sie klug Chancen im Markt aufspüren, systematisch Ideen finden, die Akzeptanz Ihres Produkts im Vorfeld testen, marktfähige Preise kalkulieren, einen detaillierten Marketingplan erarbeiten und Innovationen im Unternehmen erfolgreich managen. Checklisten und konkrete Beispiele aus B-to-C- und B-to-B-Unternehmen lassen sich direkt auf die eigene Praxis übertragen.
Au erdem: Der Beitrag Neue Produkte für ältere Zielgruppen von Prof. Dr. Thomas Jendrosch erklärt, wie Sie erfolgreich Innovationen für die immer grö er werdende Generation 50plus einführen.
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