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Unternehmerisches Denken Zwischen Strategie Und Finanzen: Die Vier Jahreszeiten Der Unternehmung
Hardcover
Business GeneralInvesting & FinanceManagement
ISBN13: 9783540759508
Publisher: Springer
Published: Dec 4 2007
Pages: 342
Weight: 1.50
Height: 0.81 Width: 6.14 Depth: 9.21
Language: German
Im Spannungsfeld zwischen Strategie und Finanzen bewegt sich das gesamte Planungs- und Entscheidungssystem von Unternehmen. Ein Top-Manager und ein bekannter Wissenschaftler thematisieren die Hauptströmungen betriebswirtschaftlicher Argumentation, arbeiten die Unterschiede heraus und stellen dazu die Best-Practices-Werkzeuge beider Denkschulen dar. Sie belassen es dabei aber nicht bei einer Gegenüberstellung, sondern entwickeln einen fundierten Ansatz, der den Antagonismus beider Lager überwindet, ohne den Gegensatz zu verwässern. Position, Aufbau, Wachstum und Ertrag, diese vier Phasen beschreiben, wann welche Sicht dominiert. Sind es in frühen Phasen strategische Überlegungen, so hat in späteren Phasen das finanzielle Denken Priorität.
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