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Unternehmensplanung: Planung Und Führung
Hardcover
Series: de Gruyter Studium
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ISBN13: 9783110376883
Publisher: de Gruyter Oldenbourg
Published: Jan 19 2015
Pages: 267
Weight: 1.65
Height: 0.90 Width: 6.90 Depth: 9.60
Language: German
Das Buch stellt den State oft the Art der Unternehmensplanung als essenzielle Verantwortung der Unternehmensführung zur Diskussion. Im Vordergrund stehen Aufgaben- und Problemstellungen der Planung, systemisch aufbereitet und eingebettet in v. a. Ansätze der Führung, insbesondere der strategischen Unternehmensführung. Hierbei wird der strategischen Planung ein besonderer Stellenwert eingeräumt, nicht zuletzt deshalb, weil diese im Rahmen der strategischen Unternehmensführung eine zentrale Rolle einnimmt. Aber auch die operative Planung als Instrument der Vorwegnahme bzw. Sichtbarmachung der Umsetzungserfordernisse strategischer Planung wird umfassend abgehandelt, um der Umsetzungsorientierung entsprechend Rechnung zu tragen.
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