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Storytelling Im Vertrieb: Eine Schritt-Für-Schritt-Blaupause Für Gewinnende B2b-Verkaufs-Gespräche
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658279721
Publisher: Springer Gabler
Published: Jan 30 2020
Pages: 138
Weight: 0.44
Height: 0.35 Width: 5.83 Depth: 8.27
Language: German
Wie Sie als Vertriebler mit der richtigen Story und den passenden Bildern zum Vertragsabschluss kommen, erfahren Sie in diesem Praxis-Ratgeber.
Für Vertriebler wie Sie hat Oliver Grytzmann diese Schritt-für-Schritt-Anleitung geschrieben. In Storytelling im Vertrieb zeigt er Ihnen an zahlreichen Beispielen, wie Sie mit Storytelling klare mentale Bilder in die Köpfe der Entscheider setzen - bei Au endienst-Einsätzen, Entscheider- und Einkaufsgremien, Vorträgen vor Fachpublikum und bei einem Pitch. Mithilfe dieser mentalen Bilder verstehen Entscheider Ihr Produkt bzw. Ihre Dienstleistung schneller und besser, weil Bilder im Kopf hängen bleiben und Entscheider zu einer Story viel leichter eine emotionale Bindung aufbauen. Drei Vorteile, mit denen Sie als Vertriebler zum Vertragsabschluss kommen.
Lernen und erleben Sie:
- Aus welchen Grundelementen ein mentales Bild besteht.
- Wie die Struktur einer guten Vertriebs-Story aussieht.
- Wie Sie diese Struktur in packende Worte fassen können.
- Welche alternativen Formen des Vertriebs-Storytelling es gibt.
- Konkrete Anleitungen, wie Sie bereits mit Ihrem Auftreten eine Story erzählen.
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