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Situative Verhandlungsführung: Transaktionsanalytische Konzeption Und Empirische Erfolgsanalyse
Paperback
Series: Managementforschung
ISBN13: 9783658429577
Publisher: Springer Gabler
Published: Oct 2 2023
Pages: 522
Weight: 1.41
Height: 1.10 Width: 5.83 Depth: 8.27
Language: German
Das vorliegende Buch eröffnet tiefe Einblicke in Unternehmenskommunikation. Es analysiert prägende Faktoren und untersucht situative Verhandlungstaktiken. Mit verschiedenen Perspektiven beleuchtet es Geschäftsbeziehungen und Kommunikationsstrategien. Die Mischung aus Theorie und Forschung bietet praktische Strategien und Werkzeuge, die Verhandlungsführer benötigen, um ihre Fähigkeiten zu optimieren und überzeugende Ergebnisse zu erzielen. Ein gemischter Forschungsansatz enthüllt Verhaltensweisen und Interaktionen, die den Verhandlungserfolg beeinflussen. Mit diesen Erkenntnissen werden Verkaufsgespräche revolutioniert. Das Buch ist ein praktischer Leitfaden, um Verkäufer-Interaktionen zu erfassen, Kommunikationsansätze zu überprüfen und weiterzuentwickeln. Es bietet Organisationen eine Methode für das Coaching ihrer Au endienstmitarbeiter und zeigt Verkäufern, wie sie ihre sozialen Kompetenzen optimieren können.
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