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Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte Und Perspektiven
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658053574
Publisher: Springer Gabler
Published: Sep 9 2014
Pages: 253
Weight: 0.94
Height: 0.56 Width: 6.69 Depth: 9.61
Language: German
Dieses Grundlagenwerk zu Realtime Advertising erklärt praxisnah und fundiert, welche Rolle automatisierte Echtzeit-Werbung in einem orchestrierten Media-Mix spielt und wie sie von Grund auf funktioniert. Denn: Realtime Advertising ist für Marketingverantwortliche so neu, bedrohlich und chancenreich wie die Internetwerbung zur Jahrtausendwende und selbst für viele Marketing- und Mediaexperten erklärungsbedürftig.
Führende Branchenexperten aus Unternehmen, Agenturen und Medien erläutern diese revolutionäre Art des digitalen Marketings: Prof. Dr. Jürgen Seitz, Dr. Mark Grether, Aee-Ni Park, Rosa Markarian, Prof. Dr. Burkhardt Funk, Thomas Schauf, Philip Missler, Stanton Sugarman, Kate Burgarth, Stephan Noller, Marco Klimkeit, Edmund Heider, Holm Münstermann, Ingo Tenbrock, Nils Hachen, Arndt Groth, Viktor Zawadzki, Oliver Gertz, Patrick Dawson, Kolja Brosche, Sven Weisbrich, Arno Schäfer, Oliver Weiss, Alexander Gösswein, Sascha Jansen, Wolfgang Bscheid und Julian Simons.
Die Autoren liefern au erdem klare Handlungsempfehlungen und handfeste Praxistipps für die begonnene Transformation des Marketings.
Extra: Inklusive eBook - den Zugangs-Coupon finden Sie im Buch.
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