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Praxishandbuch Digitales Management: Band 2: Digital Marketing Und Sales
Hardcover
Business GeneralManagementMarketing
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ISBN13: 9783658496135
Publisher: Springer Gabler
Published: May 9 2026
Pages: 970
Language: German
Dieses umfassende Nachschlagewerk erklärt die digitale und insbesondere KI-basierte Transformation von Marketing und Vertrieb sowie innovative Strategien anhand von konkreten Anwendungsbeispielen.
Experten aus Wissenschaft und Praxis beleuchten in 48 Beiträgen die Evolution stark digitalisierter Marketing- und Vertriebsansätze, die Einsatzmöglichkeiten von KI und Analytics sowie weiterer innovativer Technologien wie Mixed Reality, Web3 und Blockchain. Sie geben Einblicke in u. a. digitale und KI-gestützte Vermarktungsplattformen, stark personalisierte Customer Journeys und den KI-Tool-Einsatz im Vertrieb.
Ergänzend zu diesem Praxishandbuch Digitales Management Band 2: Digital Marketing und Sales erscheint zeitgleich Band 1: Digital Business Management und nachhaltige Transformation.
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