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Praxishandbuch Digitales Management: Band 1: Digital Business Management Und Nachhaltige Transformation
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ISBN13: 9783658495800
Publisher: Springer Gabler
Published: May 9 2026
Pages: 792
Language: German
Dieses umfassende Nachschlagewerk erläutert die integrierte Umsetzung von Digitalisierung und Nachhaltigkeit - eine der aktuell zentralsten Managementaufgabe. In über 40 Beiträgen zeigen Experten aus Wissenschaft und Praxis auf, wie Unternehmen die zahlreichen Chancen der Digitalisierung konsequent nutzen können, um sich so einen entscheidenden Wettbewerbsvorteil aufzubauen.
Ein Kompendium für Manager, Forschende und Studierende, die konkrete Werkzeuge und Impulse suchen, um den digitalen Wandel verantwortungsvoll, wirksam und zukunftsorientiert zu gestalten.
Ergänzend zu diesem Praxishandbuch Digitales Management Band 1: Digital Business Management und nachhaltige Transformation erscheint zeitgleich Band 2: Digital Marketing und Sales.
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