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Personalisierung Der Unternehmensberichterstattung: Systematisierung Und Empirische Analyse
Paperback
ISBN13: 9783658466466
Publisher: Springer vs
Published: Mar 5 2025
Pages: 341
Weight: 0.96
Height: 0.75 Width: 5.83 Depth: 8.27
Language: German
In der Auseinandersetzung mit dem Thema Personalisierung wird häufig der Eindruck erweckt, das Konzept sei umfassend erforscht und eine Zunahme der Personalisierung sei vor allem in der Medienberichterstattung zu beobachten. In diesem Buch wird diese Annahme eines Personalisierungstrends kritisch hinterfragt und eine empirische Analyse der Personalisierung in der Unternehmensberichterstattung durchgeführt. Dazu erfolgt zunächst eine theoretische Aufarbeitung des Personalisierungsbegriffs in seiner ganzen Breite. Dabei zeigt sich, dass Personalisierung viele Facetten hat, weshalb das Konzept auch differenziert betrachtet werden muss.
Zum anderen wird eine empirische Analyse der Unternehmensberichterstattung in deutschsprachigen Medien durchgeführt, deren Ergebnisse zeigen, dass nicht von einem generellen Personalisierungstrend gesprochen werden kann, sondern dass unterschiedliche Personalisierungsindikatoren auch unterschiedliche Ergebnisse liefern. Abschlie end werden die Ergebnisse eingeordnet und Implikationen aufgezeigt.
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