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Option and Component Bundling Under Demand Risk: Mass Customization Strategies in the Automobile Industry

Option and Component Bundling Under Demand Risk: Mass Customization Strategies in the Automobile Industry

Paperback

Series: Gabler Edition Wissenschaft

EconomicsManagement

ISBN10: 3824462796
ISBN13: 9783824462797
Publisher: Deutscher Universitatsverlag
Published: Apr 15 1996
Pages: 148
Weight: 0.50
Height: 0.35 Width: 6.00 Depth: 9.00
Language: German
Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.

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