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Next Level! 8 Elemente Für Die Entwicklung Einer Kommerziellen B2b-Strategie: Integration Von Marketing, Vertrieb Und Produktmanagement
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658319977
Publisher: Springer Gabler
Published: Jun 19 2021
Pages: 129
Weight: 0.39
Height: 0.30 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch ist ein praktischer Guide für die Entwicklung und Umsetzung einer ganzheitlichen, kommerziellen B2B-Strategie. Der 8-Elemente-Ansatz, der Marketing, Vertrieb und Produktmanagement vereint, hilft Unternehmen dabei, das nächste unternehmerische Kapitel - das NEXT LEVEL - erfolgreich vorzubereiten. Dies ist dann notwendig, wenn es au erordentlichen Druck von au en oder innen gibt, neue Wettbewerber auftauchen, das Unternehmen schnell oder zu langsam wächst, oder ein neues Produkt eingeführt werden soll. Hier hilft keine kurzfristige Taktik, sondern nur eine integrierte kommerzielle Strategie.
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