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Nachhaltigkeit als shopperseitig wahrgenommener Qualitaetsfaktor im filialisierten, stationaeren Lebensmitteleinzelhandel in Deutschland: Eine theoret
Hardcover
Series: Strategisches Marketingmanagement, Book 39
Business GeneralInvesting & FinanceMarketing
ISBN13: 9783631918968
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Jul 31 2024
Pages: 322
Weight: 1.18
Height: 0.75 Width: 5.83 Depth: 8.27
Language: German
Vor dem Hintergrund zunehmender Relevanz von Nachhaltigkeit als shopperseitig wahrgenommenem Qualitätsfaktor im filialisierten, stationären Lebensmitteleinzelhandel in Deutschland erarbeitet die Autorin die begriffliche, konzeptuelle und explorativ-empirische Konkretisierung des Konstrukts Nachhaltigkeitsqualität. Dies geschieht konzeptionell durch Adaption und Erweiterung des GAP-Modells der Dienstleistungsqualität als GAP-Modell der Nachhaltigkeitsqualität und explorativ-empirisch mittels Fokusgruppendiskussionen, Website-Analysen und Experteninterviews. Neben der inhaltlichen Strukturierung durch Dimensionen und Merkmale werden nicht nur Anknüpfungspunkt für die Entwicklung einer zugehörigen Skala, sondern auch konkrete Empfehlungen für Handelsmanager aufgezeigt. Die Arbeit dient damit sowohl der Erschlie ung eines überaus relevanten und gleichzeitig bisher unzureichend untersuchten Forschungsfelds als auch dem effektiven Management von Nachhaltigkeitsqualität im dt. LEH.
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