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Geschaeftsmodellkonvergenz im Handel: Alternative, innovationsfoerdernde Ansaetze zur Systematisierung und Erklaerung der Entstehung und Entwicklung v
Hardcover
Series: Strategisches Marketingmanagement, Book 34
ISBN13: 9783631837146
Publisher: Peter Lang
Published: Feb 26 2021
Pages: 522
Weight: 1.70
Height: 1.13 Width: 5.83 Depth: 8.27
Language: German
Die Arbeit beantwortet die Frage, ob Geschäftsmodell- und Konvergenzansatz auch im Kontext des Handels angewandt werden können und ob sie innovative Phänomene der Praxis besser erklären als der weit verbreitete Betriebsformenansatz. Die Entstehung des Omnichannel-Handels als wesentlicher Trend im Handel stellt hierbei das Explanandum dar.
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